At ALLOVA, we are a small family-run business based in the UK with a passion for creating toys that represent the Muslim community. We noticed a gap in the market for toys that reflect our values and culture, and we decided to fill that gap by designing our own line of products. 

Our journey began with the launch of the Umm Amirah Doll Set, and since then, we have expanded our collection to include a variety of products, such as Prayer Doll Sets, Muslim Doctor Playsets, and Hijabi Fashion Playsets. We take pride in offering dolls in both light and dark skin tones, ensuring every child can see themselves reflected in their toys. 

Our goal is simple: we want to make sure that parents can teach their children about Islam, modesty, diversity, and inclusivity in a fun and engaging way. We believe that children learn best when they can connect with the toys they play with, and we aim to provide products that help nurture those important lessons.

As we continue to grow, we aspire to make our products accessible to families everywhere, so that every child can experience the joy of playing with toys that reflect their own lives and values. 

At ALLOVA, we are committed to creating more than just toys – we are building a legacy of representation, empowerment, and love.